Customizing mailing campaigns
Sending mass email does not have to be cold and depersonalized. Thanks to 'tags', we can adapt a campaign with values personalized to each subscriber, such as including their name to direct the email to them.
In this entry, we will show you how to customize a campaign to include the name of your subscriber, but there are many more tags available; you can check other options under the heading 'Personalization tags' in the lower right area of the campaign.
Personalized campaigns with the name of subscriber
There are three ways to personalize a campaign with the identification data of our subscriber:
- Customize it with name and surname
- Customize it only with the name
- Customize it only with the surname
Customize it with name and surname
By default, all contacts synchronized between ITGallery and Sendy includes the fields name and surname introduced in ITGallery when creating a contact as the field name of Sendy.
For instance, a contact created in ITGallery named 'Eddie' and surname 'Hall' will appear in Sendy as 'Eddie Hall' under the field name instead of keeping those two data independently.
By using the [Name] personalization tag, it will display both first and last name. This is due to the fact that for synchronization reasons between both systems, it is prioritized being able to identify the contacts with their first and last names.
Therefore, when using [Name] personalization tag, Eddie will receive our email with the following appearance:
Customize it only with the name
Use the [Name_solo] personalization tag in your email.
Customize it only with the surname
Use the [Surname] personalization tag in your email.
Adding a fallback
In addition to these three options, we can also add a keyword so that if there is no contact name, replace the name with that word. For this we will use [Name,fallback=]o / [Name_solo,fallback]/ [Surname,fallback]
For instance:
Dear, [Name, fallback = friend] will turn into 'Dear Eddie Hall' or 'Dear friend' depending on whether the subscriber's Name field is set.
If the subscriber has 'Eddie Hall' stored in their Name field, the tag will turn into 'Eddie Hall' in the email you sent.
If the subscriber's Name field is empty, the fallback value will be displayed. So be sure to enter something in the 'fallback' otherwise it'll be empty.